What's a Modern Girl to Do?

I stumbled upon an article by Maureen Dowd entitled “What’s a Modern Girl to Do?” She basically talks about women moving from fighting objectification to seeking and praising it. "A lot of women now want to be Maxim babes as much as men want Maxim babes…'I have been surprised,' Maxim's editor, Ed Needham, confessed to me, 'to find that a lot of women would want to be somehow validated as a Maxim girl type, that they'd like to be thought of as hot and would like their boyfriends to take pictures of them or make comments about them that mirror the Maxim representation of a woman, the Pamela Anderson sort of brand. That, to me, is kind of extraordinary.' The luscious babes on the cover of Maxim were supposed to be men's fantasy guilty pleasures, after all, not their real life-affirming girlfriends" (Maureen Dowd, 2005).

I can relate this to the Psychology of Sex and Gender because it relates to the archetype of female as sexual being. This article also can lead to the creation of a new archetype: female as the ‘sex kitten.’